With retirement most likely in the near future, my mother is contemplating a move to Alaska. Although she has lived in Utah for about 40 years, she is not native to Utah and we have no family in Utah since my only sibling, a sister, lives in Switzerland with her family. My mother has purchased two homes and sold one home in her life. During a recent visit to Girdwood I promised to give my mother a hand in selecting the right Agent.
So how would I go about selecting a real estate Agent? Given that the objective is finding an Agent who could sell my mother's home and not just list my mother's home, I wanted to find the top producing Agent in the area. I approached this from two angles.
First, I called the Agent who sold my mother's last home. She happens to be a long time and well known woman in the community. This particular Agent also assisted Sharnee and me in the purchase of our first home and the subsequent sale before the adventure that finally brought us to Girdwood. I learned that this Agent didn't necessarily specialize in the particular area where my mother's home is located, but she was certainly willing to meet with my mother.
Second, I put myself in the position of a Buyer. Like 80% of Buyers I started on the Internet, but I wasn't shopping for a home, nor was I shopping for the name of the Agent who popped up most frequently. Remember, I don't want my mother's home listed, I want it sold. I shopped for the Agent with the strongest presence and most complete marketing package, meaning a solid website with resources, links, community information, listings with plenty of great photos, visual tours, maps, and associated documents. Then I sent the Agent an e-mail and asked the tough questions. The e-mail in itself was the first test. Would he even reply? He did. Within 24 hours. Today's Buyers shop on the Internet and they expect almost instant gratification.
In my e-mail I asked the tough questions. What is his sold market share and how does it compare to other Agents? What is his average marketing time compared to other Agents? What is his average sales price to list price percentage compared to other Agents? Does he moonlight in real estate, or is this his career? Does he have any other business ventures? Is his market so big that he spends a considerable amount of time traveling? What is going to be the biggest challenge in getting my mother's home sold in that market? What are you going to do to sell my mother's home? Why should I choose you instead of someone else? Over the course of a few e-mails and a phone conversation I got all of my questions answered completely and to my satisfaction.
Did you notice I didn't initially ask him about price? The price will be what the price needs to be in order to sell. Buyers set the price by determining what they are willing to pay. That's why I asked the Agent next, and after I was sure that I found the right Agent, for an Opinion of Value.
In a nutshell, I selected an Agent based on his ability to help my mother reach her objective - to sell her home.
That's it for now. Here's the rain that has been in the forecast for days. Stay dry.
By the way, the September issue of Powder Magazine has a two page article about John Byrne and Alyeska Resort beginning on page 44. Check it out!